Our Story

About CX Direct

30+ years of customer experience expertise

About CX Direct

Passionate About Customer Experience

CX Direct is a customer experience solutions firm focused on elevating service standards through innovative CRM and customer retention strategies.

CX Direct was founded on a simple belief: that great technology alone is not enough. Real customer experience transformation requires strategy, expertise, and people who genuinely care about outcomes.

With 30+ years of combined CRM expertise across our team, we have helped organisations across retail, healthcare, education, and technology build deeper, more profitable customer relationships – achieving a 95% customer satisfaction score along the way.

Based in Victoria, Australia, we work with businesses of all sizes – from ambitious SMEs to national enterprise brands.

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Years Combined
CRM Expertise

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Successful CRM
Implementations

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Customers
Supported

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CSAT Score

Platforms We Work With

We work across the leading technology platforms to find the right fit for each client – not to push a preferred product.

Google
Cisco
Avaya
Tableau
Microsoft
How We Work

Our Values & Approach

Everything we do is guided by a set of core principles that put our clients' outcomes first.

Outcomes First

We measure our success by your success. Every engagement starts with a clear definition of what good looks like – and we hold ourselves accountable to delivering it.

People-Centric

Technology is only as good as the people who use it. We place equal emphasis on training, change management, and adoption as we do on the technical implementation itself.

Trusted & Transparent

We operate with complete transparency – in our pricing, our methodology, and our reporting. You will always know where your investment is going and what results it is delivering.

Let's Build Something Great Together

Whether you're starting from scratch or transforming an existing operation, our team is ready to help.